@markarayner I sometimes forget how wildly, bizarrely dystopian non-Canadians find the No-Name brand stuff we have here.
@mhoye @markarayner
A bit garish?
Coop in Sweden used to have a brand called Blåvitt (blue-white). Plain white packaging with a blue rectangle with the product name in white.
Then they started going all post-modernism and lost that strong cohesive low-cost branding. Meh.